This guide will help you set up a Branded URL for your Unlock Health HRAs. This process ensures your Unlock Health Risk Assessments (HRAs) are accessible from a Branded URL, enhancing trust and performance in your marketing campaigns. To accomplish this, you’ll need to do two things (don’t worry, this is where your IT dept can help!)

1. Confirm the branded HRA-specific subdomain – (e.g., hra.yourhospitalname.org)
2. Create CNAME records for this subdomain that point to Unlock Health’s HRA servers.

This task requires only a few minutes of your IT team’s time and is a proven way to enhance the HRA consumer experience while ensuring security for your program! You may be wondering what subdomains and CNAMEs are in the first place. If that’s the case, read below.

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What is a Subdomain?

A subdomain is an extension of your main domain name. It allows you to create a separate web address that is still part of your primary domain (yourhospitalname.org). Examples of HRA Subdomains:

• hra.yourhospitalname.org

Everything before the first ‘.’ is the subdomain. In the example highlighted above, ‘hra’ is the subdomain. However, you can make the HRA-specific subdomain whatever you’d like to align more with your brand. This helps in maintaining brand consistency and improving the performance of your marketing efforts.

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What is a CNAME?

A CNAME, or Canonical Name Record, is a type of DNS (Domain Name System) record. It allows you to redirect one domain (or subdomain in this case) name to another. By setting up a CNAME, you ensure that your HRAs can be accessed through a branded subdomain URL of your choosing (e.g., hra.yourhospitalname.org) rather than our generic HRA domain that we assign you, {yourhospitalname}.unlockhra.com. This helps redirect traffic to your HRAs while keeping the URL consistent with your larger website’s branding.

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Why Do We Need to Make This Change?

1. Brand Consistency: Using your domain reinforces your brand, fostering user trust.
2. Improved Marketing Performance: A custom subdomain improves SEO and ad performance on platforms like Facebook.

 

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Implementation Steps

What to Expect from Our Team

1. Approve HRA Subdomain: We recommend using a branded subdomain that matches your health system website (e.g., hra.yourhospitalname.org).

2. Send CNAME Setup Instructions to Your IT Department: Once we have your approval, we will provide detailed instructions for your IT department to set up the CNAME records.

 

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Conclusion

Following these steps will ensure a smooth transition to a branded subdomain, enhancing the performance and reliability of your health risk assessments. For any assistance, please contact our Client Success team at [email protected].