Unlock Health Makes Three Strategic Hires Across Performance Marketing, Analytics, & Growth

Unlock Health Makes Three Strategic Hires Across Performance Marketing, Analytics, & Growth

As we continue to deliver on our vision to be a single-source growth solution for healthcare providers, we also continue to expand our team of experts to lead clients into the fast-changing future. Today, we are thrilled to announce the addition of three new marketing leaders: Matt Russell has joined as the General Manager of Performance Marketing; Ben Fuqua as the Group Lead and SVP of Business Analytics; and Brian Parrish as the Head of Growth for Integrated Marketing Services.

Matt Russell – General Manager, Performance Marketing

As the largest SEM media buyer for healthcare providers, Unlock Health runs over 1,700 service line campaigns monthly. Matt will helm the team executing these campaigns and oversee the performance marketing strategy for more than 250 Unlock clients. Matt will also lead a team of SEM and SEO specialists – the largest in healthcare – in delivering sophisticated digital strategies that our clients need to drive business outcomes and connect patients to care without sacrificing compliance. He is based in Ann Arbor, Michigan.

Ben Fuqua – Group Lead and SVP, Business Analytics

In an industry where data is plenty, but insights are few, Ben will transform clinical and consumer data into actionable insights, creating a unified growth strategy that links revenue to marketing for CFO-defensible ROI. By collaborating with all teams and departments, Ben will expand a robust enterprise analytics function. His strategic efforts will optimize data utilization, enhance business operations, and drive sustainable growth. Ben is based in Knoxville, Tennessee.

Brian Parrish – Head of Growth, Integrated Marketing

Unlock Health serves as the agency of record (AOR) for top healthcare systems across the U.S. Our campaigns, driven by unmatched experience, data sophistication, and creativity, help clients achieve business goals and deliver impactful brand experiences. Brian joins our team to help connect health systems with the right integrated marketing solutions and services to build long-term relationships. Brian is based in Atlanta, Georgia.

Interested in learning more about career opportunities at Unlock Health? Check out our open positions here.