Transformational change is a team effort.
Leadership
We are visionary leaders spanning marketing, technology, and managed care.
We have a vision to provide a full suite of services and tools purpose-built to enable healthcare growth. To provide One solution to our clients’ biggest marketing and growth challenges. We know the key to unleashing revenue potential is integration, so we tore down traditional silos to create a unified team to service all our clients’ needs.
Our leaders
Let us introduce you to the minds behind Unlock Health.
Brandon Edwards
Chief Executive Officer
Shannon McIntyre Hooper
President
Bill Tourlas
Chief Growth Officer
Christine McPherson
Chief People Officer
Corey Maul
Chief Technology Officer
Dan Lavelle
Chief Product Officer
Dan Miers
Chief Strategy Officer
Doug Thompson
Chief Financial Officer
Jeff Steblea
Vice President of Enterprise Sales
JK Lloyd
Managing Director of Partnership Strategy
Josh Schoonover
Chief Client Officer
Kevin Minnelli
Managing Director of Unlock Media Control Platform
Kevin Thilborger
Chief Managed Care Officer
Laura Roberts
Chief Client Integration Officer
Phil Stone
Chief Integration Officer
Shannon Curran
Chief of Integrated Marketing
Our Approach to Strategic Healthcare Solutions
Taking the Guesswork Out of Growth.
Marketing
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Technology
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Managed Care
Marketing
Technology
Managed Care
Our solutions
Capabilities are how we get from the starting line to the finish line.
Strategy & Planning
Our team has a simple work ethic: Roll up our sleeves, be curious, and dig in to turn data into insights that lead to action. We don’t just focus on marketing channels, audience personas, and psychographics (those too, of course). We build brand strategies and assets rooted in insights that support across the entirety of your brand to yield actual business results. We can do it because no one has the breadth of real-world knowledge, strategic expertise, and experience that we do — in one single, unified team.
Brand Consulting
Unlock provides expert guidance and strategic advice to organizations seeking to develop, strengthen, or redefine their brand identities. We work to understand your growth goals, values, target audiences, and competitive landscapes to craft compelling strategies and distinctive visual identities that bring your promise to life at every stage of growth and across every touchpoint for internal and external audiences.
Creative & Content
In our world, data isn’t just numbers; it opens the door to boundless creativity. We turn insights into inspiration by transforming raw data into extraordinary creative endeavors. We believe that fusing science and art is what drives better creative and content to create connections, nurture relationships, and foster loyalty.
Media & Advertising
When we created Unlock Health, we retired the statement “Half of my advertising spend is wasted, I just don’t know which half.” We’re on a mission to bring you the biggest results for the best value.
Data & Analytics
Make informed decisions with the data-driven insights to back them up. Gain real-time visibility into your marketing campaigns and strategies, enabling you to identify successful tactics and guide future initiatives with confidence. No more guessing — just measurable results.
Managed Care Consulting
From provider negotiations and dispute resolution to a full suite of specialized communication tactics, our managed care consultancy delivers strategic solutions that increase revenue and lower overall costs.
Digital Marketing & Website Development
We speak two languages: creative and technology. We blend them together to create unique experiences and memorable interactions that create real results.
Technology
Our expertise in turning data into actionable insights complemented by proprietary technology arms you to achieve new levels of marketing effectiveness, all while helping you meet the highest rigors of security and compliance.
SEM
Where do you go for guaranteed campaign performance? Right here. Turn to the team that pioneered search marketing for hospitals and health systems.
Health Risk Assessments
Over a thousand hospitals use our 17 condition-specific HRAs to engage and convert millions of patients each year. An essential tool in any marketer’s patient acquisition toolkit.
Let's talk.
One meeting can inspire solutions.
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