Case Study: Purpose-based brand strategy drives sustainable, long-term growth
How a newly merged health organization grew awareness and preference in the market by reimagining its identity and creating a foundational purpose-based brand strategy.
Great work, made easier.
Approach
Our Approach to Delivering Real Impact
Never settle for good enough.
We created Unlock Health to help healthcare organizations create meaningful connections between consumers and care, helping people improve their lives.
Our unique structure brings together traditionally siloed marketing services under one flag to improve impact and efficiency. With dedicated cross-functional teams, our clients get end-to-end support from strategy to implementation to analysis.
Marketing, Technology, Revenue Strategy — All in One Place
Putting pieces together is one thing. Making sure they connect is another.
Brand Consulting
We build leading brands in healthcare. We provide expert strategic advice to healthcare organizations developing, strengthening, or redefining their brand identities. We craft compelling strategies and distinctive identities that bring your promise to life at every stage of growth.
Creative & Content
As an integrated agency, our creative teams are inseparable from the teams delivering the expertise, data, and insights. Beautiful work is possible because of the brains working behind the scenes. We believe that fusing science and art drives better creative and content to create connections, nurture relationships, and foster loyalty.
Media & Advertising
Great work isn’t great only because it is clever, or because it makes you cry, or even because it wins awards. It’s great when it connects people to what matters most to them. It’s great when it elevates your story in a way that expresses the humanity of your mission while also speaking to something better in all of us.
Data & Analytics
Our technology platform allows you to make informed decisions with the data-driven insights to back them up. Gain real-time visibility into your marketing campaigns and strategies, so you can identify successful tactics and guide future initiatives with confidence. No more guessing — just measurable results.
Managed Care Consulting
Our managed care team delivers strategic solutions that increase revenue and ensure long-term sustainability for your organization, including managed care strategy and negotiations for providers, powered by cutting-edge analytics, and a full suite of specialized communication tactics.
Digital Marketing & Website Development
We blend decades of service line insights, advanced analytics, and a deep understanding of compliance to deliver proven performance and business results. More than 2,000 monthly service line campaigns and award-winning digital experiences give us continuous insight to help clients craft seamless, meaningful experiences and drive patient volume.
Technology
We turn data into actionable insights complemented by proprietary technology. That arms you to achieve better marketing effectiveness, all while helping you meet the highest rigors of security and compliance. Our product teams work in lockstep with the teams delivering the strategic and creative expertise, removing friction at every phase of your marketing strategy.
SEM
Search is the universal front door for your brand. Our team manages 2,000+ service line campaigns every month through advanced patient acquisition strategies are targeted, responsive, and data-driven, all while operating in the confines of fast-changing patient privacy laws. We funnel prospects to a variety of endpoints, including our optimized landing pages, health risk assessments, and more.
Strategy & Planning
We focus on marketing channels, audience personas, and psychographics, and we also build brand strategies and assets rooted in insights that support across your brand, yielding real business results. That’s because we have the breadth of real-world knowledge, strategic expertise, and experience that no one else has — in one single, unified team.
Health Risk Assessments
Over 2,000 hospitals use our 19 condition-specific HRAs to engage and convert millions of patients each year. An essential tool in any marketer’s patient acquisition toolkit.
Case studies
See how we make growth happen.
Johns Hopkins Orthopedics
Helping nationally recognized, premier Academic Medical Center translate positive brand recognition into tangible growth for a priority service line in secondary care: Orthopedics.
Franciscan Missionaries of Our Lady Health System Cardiovascular Services
We found CV’s hidden audience — and motivated them to act The Challenge We Faced. Like most healthcare systems, Franciscan Missionaries of Our Lady Health…
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