Unlock Health has been named Best New Agency of the Year.

Transformational change is a team effort.


We are visionary leaders spanning marketing, technology, and managed care.

We have a vision to provide a full suite of services and tools purpose-built to enable healthcare growth. To provide One solution to our clients’ biggest marketing and growth challenges. We know the key to unleashing revenue potential is integration, so we tore down traditional silos to create a unified team to service all our clients’ needs.

Our leaders

Let us introduce you to the minds behind Unlock Health.

Brandon Edwards

Chief Executive Officer

Shannon McIntyre Hooper


Bill Tourlas

Chief Growth Officer

Christine McPherson

Chief People Officer

Corey Maul

Chief Technology Officer

Dan Lavelle

Chief Product Officer

Dan Miers

Chief Strategy Officer

Doug Thompson

Chief Financial Officer

Jeff Steblea

Vice President of Enterprise Sales

JK Lloyd

Managing Director of Partnership Strategy

Josh Schoonover

Chief Client Officer

Kevin Minnelli

Managing Director of Unlock Media Control Platform

Kevin Thilborger

Chief Managed Care Officer

Laura Roberts

Chief Client Integration Officer

Phil Stone

Chief Integration Officer

Shannon Curran

Chief of Integrated Marketing

Our Approach to Strategic Healthcare Solutions

Taking the Guesswork Out of Growth.





Managed Care



Managed Care

Our solutions

Capabilities are how we get from the starting line to the finish line.

Strategy & Planning

Our team has a simple work ethic: Roll up our sleeves, be curious, and dig in to turn data into insights that lead to action. We don’t just focus on marketing channels, audience personas, and psychographics (those too, of course). We build brand strategies and assets rooted in insights that support across the entirety of your brand to yield actual business results. We can do it because no one has the breadth of real-world knowledge, strategic expertise, and experience that we do — in one single, unified team.

Brand Consulting

Unlock provides expert guidance and strategic advice to organizations seeking to develop, strengthen, or redefine their brand identities. We work to understand your growth goals, values, target audiences, and competitive landscapes to craft compelling strategies and distinctive visual identities that bring your promise to life at every stage of growth and across every touchpoint for internal and external audiences.

Creative & Content

In our world, data isn’t just numbers; it opens the door to boundless creativity. We turn insights into inspiration by transforming raw data into extraordinary creative endeavors. We believe that fusing science and art is what drives better creative and content to create connections, nurture relationships, and foster loyalty.

Media & Advertising

When we created Unlock Health, we retired the statement “Half of my advertising spend is wasted, I just don’t know which half.” We’re on a mission to bring you the biggest results for the best value. 

Data & Analytics

Make informed decisions with the data-driven insights to back them up. Gain real-time visibility into your marketing campaigns and strategies, enabling you to identify successful tactics and guide future initiatives with confidence. No more guessing — just measurable results.  

Managed Care Consulting

From provider negotiations and dispute resolution to a full suite of specialized communication tactics, our managed care consultancy delivers strategic solutions that increase revenue and lower overall costs. 

Digital Marketing & Website Development

We speak two languages: creative and technology. We blend them together to create unique experiences and memorable interactions that create real results. 


Our expertise in turning data into actionable insights complemented by proprietary technology arms you to achieve new levels of marketing effectiveness, all while helping you meet the highest rigors of security and compliance.


Where do you go for guaranteed campaign performance? Right here. Turn to the team that pioneered search marketing for hospitals and health systems. 

Health Risk Assessments

Over a thousand hospitals use our 17 condition-specific HRAs to engage and convert millions of patients each year. An essential tool in any marketer’s patient acquisition toolkit.

Let's talk.

One meeting can inspire solutions.

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