Our health risk assessments convert web visits into care visits.

Our Approach to Health Risk Assessments

We believe all the tools for growth belong in one toolbox.

Managed Care

Marketing

Technology

Health Risk Assessments

WE ARE THE INDUSTRY LEADERS IN Health Risk Assessments FOR HEALTH SYSTEM MARKETING.

You can’t overstate the benefit of first-party data. And more importantly, there is tremendous value when patients seek out information from your organization proactively. Health risk assessments, or HRAs, connect you with at-risk consumers and can not only help you reach your business goals but also position you as a community leader in health and wellness. If you want to put your patient acquisition goals into hyperdrive, HRAs can get you there.

We brought together the two largest HRA companies, Medicom Health and HealthAware, to deliver the most comprehensive set of HRA solutions to the market. More than a thousand hospitals use our 17 condition-specific HRAs to engage millions of patients online each year — saving lives and growing revenue in the process. In addition to direct service line growth, our HRAs build a foundation for lasting patient engagement and cross-marketing.

Our Solutions

Service lines are how we get from the starting line to the finish line.

Benefits for Patients & Providers

Consumers want quick, convenient, yet personalized online advice about specific health concerns. And they are willing to provide health info, and contact details, and opt-in to future nurturing to get it. Connect eager and motivated leads to the right point of care for their needs and your available care resources. View more benefits.

Delivering HRA Results Is Just the Start.

Use the goodwill and data from HRA completions for future communication and cross-marketing. Users who complete HRAs are uniquely invested and motivated. You have their health stats, contact info, and permission to message them. Our Follow-Up Guides and other resources have detailed roadmaps for promotion and personalized nurturing. View our helpful HRA resources.

Available Health Risk Assessments

Our 17 HRAs align with high-value service lines, chronic conditions, and popular health concerns. They pair well with health awareness months and new service locations — any time growth is needed. View our available HRAs & demos.

THE REAL POWER IS IN THE HRA MANAGEMENT PORTAL.

Customize & Brand: Hundreds of UI/UX options, honed by hundreds of health systems
Integrate & Track: Seamless integration with your workflows and technologies
Follow-Up & Nurture: Guide users to the right point of care and deliver downstream nurturing
Measure & Report: Dozens of flexible options, dashboards, automation, and more
Secure & Private: HITRUST certified – the gold standard in privacy, security, and compliance

“Whether you're a big, medium, or small healthcare organization, this is something that everyone needs to integrate into their marketing strategy.”

— Christine Priester - SVP, Brand at Advocate Health

Health Risk Assessment Case Studies

See how we made growth happen.

How Facebook Campaigns Supercharge Health Risk Assessments

See how a year-long Facebook campaign we executed for Henry Ford significantly boosted HRA traffic, especially on mobile, resulting in cost-efficient growth in key service lines.

Optimized Search & Social Campaigns Are Key to Health Risk Assessment Success.

See how our year-long Google and Facebook campaigns for a leading health system generated impressive heart health risk assessment traffic and completions. The result? Cost-efficient growth.

Johns Hopkins Orthopedics

Unlock Health translated AMC trust into increased volume for Johns Hopkins’ orthopedics service lines. Learn how our strategic approach to reaching consumers led to results that exceeded our client’s growth goals.